You can use them to engage proactively with your potential customer base and, on occasion, even gather the masses around a common goal - like an egg beating Kylie Jenner for the most-liked post.Īs far as hashtag for instagram strategy goes, non-enterprise level, useful tools that exist on the market are few and far between. Outside of slapping a trending hashtag on your own quality content (see again: quality), relevant hashtags to your brand provide a window of sorts into your audience. Now, this is not the point where I tell you that perfecting your hashtag strategy on Instagram is the key to amplifying your presence. The buying influence force is strong with this one, assuming that you know how to harness it. And that 72% report making purchasing decisions based on products seen while browsing the app. ![]() Especially when you consider that 80% of accounts follow a brand on Instagram. From a business standpoint, that’s a beautiful thing. The platform is a hubbub of activity with users posting to be seen. This is especially important on Instagram where the art of hashtagging is alive and plentiful (if not always “well”). What you’re saving in ad spend, you’re making up for in time and hashtag research. Nor is it cheap when you break down the man-hours. Second, you’re probably hard at work incorporating the word strategy into as many conversations with your boss as possible. If you haven’t given up on organic social just yet, firstly - keep the dream alive. Until you factor in content saturation and the rise of hashtag exploitation by bots and spammers. They provided social users with the means of gathering around discussions in a centralized, relevant way.Īnd, to a degree, they still function as such. Consult that textbook chapter on hashtag history and you’ll find their use originated from pure motives. Not without good reason (my snark aside). In fact, they’re here, there, and everywhere. The details of my daydreams are neither here nor there but hashtags certainly are. I’d be taking daily money swims a la Scrooge McDuck in my bank vault of dimes, conveniently attached to an otherwise modest ranch-style home in the Colorado mountains. If I had a dime for every time I was asked to help a brand “go viral” with the use of either: ![]() ![]() While the clientele may vary, from a master gardener to an industrial analytics platform, the ask I most often hear remains the same. The majority of my career has been built around social media - how to write copy for it, engage a follower base, and reach new audiences through advertising.
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